Ad Targeting by Yahoo! Publisher Network - Tales of a Developer Advocate

I saw an interesting article about Yahoo's version of Google AdSense. over on Search Engine Roundtable, according to the article it allows you to target adverts directly againts a Yahoo Category. I think this would be really great if google had this in AdSense then I think the ads that I provide would be targeted better to my readers.

JenSense was the first I have seen to jump on the news that YPN added ad category targeting. What does Yahoo! Publisher Network Ad Targeting do? Simple, it allows you to define on a page, directory or site level the...

I like the idea of target ads. So come on GOOGLE! catch up! :) I could see that my next version of the AjaxTagger might be able to determine the best advert category to target a particular post too. Brilliant! :)

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